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During the first five years of operations revenues grew exponentially, doubling about every four months.

Between September 1977 and September 1980 yearly sales grew from 5,000 to 8 million, an average annual growth rate of 533%.

The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire.

It differed from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture.

It has been suggested that the combination of these three products were responsible for the creation of the desktop publishing market.

Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles.As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular those offered with the Microsoft Windows operating system.More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy Ne XT to bring Jobs back.Apple's consumer software includes the mac OS and i OS operating systems, the i Tunes media player, the Safari web browser, and the i Life and i Work creativity and productivity suites.

Its online services include the i Tunes Store, the i OS App Store and Mac App Store, Apple Music, and i Cloud.

is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.